Sunday, May 1, 2011

Sony PlayStation to restore service

In an official press conference this morning Sunday May 1st, Sony’s executive deputy president Kazuo Hirai bowing deeply, addresses the press saying, “I am deeply sorry for worrying and inconveniencing our users,”. He announced Sony PlayStation Network will restore partial services this week. The company also announced both a series of immediate steps to enhance security across the network and a new customer appreciation program to thank its customers for their patience and loyalty. The network hack is now being called the largest attack ever in history. The undergoing investigation includes the help of the FBI and many legal enforcement agencies worldwide.

Most of the network services will be restored with the exception of the PlayStation Store where users can purchase and download games and content. This will not be restored until later this month due to security upgrades. When the network is restored, users will need to change their pass words upon immediate sign in to network services. The launch of the 'Welcome back program' will be different based on your location and will include the following:

  • Each territory will be offering selected PlayStation entertainment content for free download. Specific details of this content will be announced in each region soon.
  • All existing PlayStation Network customers will be provided with 30 days free membership in the PlayStation Plus premium service. Current members of PlayStation Plus will receive 30 days free service.
  • Q Music Unlimited subscribers (in countries where the service is available) will receive 30 days free service.

Sony is making a serious move toward strengthening its online services and had been working on a new data center in a different location that has been under construction and development for several months. Sony has decided to expedite the move and is also creating the position of Chief Information Security Officer, directly reporting to Shinji Hasejima, Chief Information Officer of Sony Corporation, to add a new position of expertise in and accountability for customer data protection, and to supplement existing information security personnel.

Sony has a lot of work to do to regain customer loyalty but will be making every effort to regain its leading position in the video gaming industry. “Sony continues to place utmost priority on its network strategy,” Mr. Hirai said. “We intend to continue our global expansion.” I for one am looking forward to seeing Sony get back into the game.

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